While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process. Voice contrast and repetition in speech retention (Doctoral dissertation). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18, 292–301 Thompson, E. An experimental investigation of the relative effectiveness of organizational structure in oral communication. For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points. You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them different or unique organized visual and simple. Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.
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